Lantry's Article

This article was about advertisement aimed at women. It talks about how (as early as the 1920s) companies, mostly for personal hygiene, have been using advertisement geared toward females. It shows three pieces of textual advertisements and analyzes and dissects each piece in such a manner. Back in the 1950s, or even the 1920s, women were supposed to "please their men," by either cooking, cleaning, or looking attractive. Most women back then were housewives who wanted to (a) make an excellent meal to please their husbands, (b) make sure that stain comes out of their husbands work shirt and get that kitchen spotless, or (c) make sure their lipstick is just the right shade of red. Back then, it was easy to be sexist. Now, commercials are a little more coy about it. Has anyone seen those ridiculous miracle weight loss programs? The diets? The pills? The exercise machines? Many of these are aimed at women. Why? So they can attract the opposite sex with their lean and fit bodies. It's all the same, only now, clearer skin doesn't turn men on. Bigger breast implants do.